This is also the world’s largest T-shirt made by Fairtrade and aims to bring about awareness about ethical consumption in India
07 July, 2015, Bangalore:
Fairtrade India unveiled India’s largest T-shirt at TRIO World Academy (TWA) on the occasion of Fairtrade Weekend, which is being held from 21-23 November in Bengaluru. Designer Deepika Govind was the guest of honour at the event.
The Fairtrade movement is well-known across the world. It aims celebrate the contributions of Indian farmers and workers and bring awareness to the farming crisis. The movement aims to encourage consumers to support the fairtrade movement and make ethical buying decisions.
The t-shirt is made from 100% fairtrade cotton, grown by fairtrade farmers from Odisha. Many of these farmers are women. It was derived from 380 kilos of seed, which was used to create 5140km of yarn, which led to 94kg of fabric. This was divided into 5000 patches of fabric, on which young adults and children from all over India, including students of TRIO wrote colourful messages. 3400 of these patches were used to make the t-shirt.
The t-shirt is now listed in the Limca book of records. The t-shirt will be displayed at the Phoenix Market City mall from 23rd November onwards.
Mr. Naveen KM, Managing Director, TRIO World Academy on the occasion of the unveiling, said “TRIO World Academy is proud to be a partner, as the first pilot project of a Fairtrade School in Karnataka. Our children and staff are benefitting immensely from the solution minded focus of Fairtrade India on the realities of the farming crisis. It is a useful addition to have sessions and modules from the Fairtrade India in the curriculum. We are very proud of our students who have contributed colourful patches with messages of solidarity for our farmers to India’s largest t-shirt project. “
